A consultant for the studio told the Verge that the title change is one a part of a search enlargement for ticket websites. In different phrases, it’s a SEO (search engine optimisation) ploy to drive net visitors in direction of the movie; folks aren’t looking for “Birds of Prey” on Google and Fandango, they’re looking for “Harley Quinn,” and the hope is that having a recognizable character’s identify on the entrance of the title ought to assist with the underperforming field workplace. It’s why (to offer a boring peek behind the blogger curtain) this put up’s URL begins with harley-quinn, not birds-of-prey-new-title-harley-quinn:
Harley Quinn is an especially fashionable character with main identify recognition, very like Marvel Girl, Batman, Superman, and Joker. The choice to forgo utilizing her identify within the first place baffled trade members… A individual with data of the scenario additionally famous that none of Birds of Preys trailers defined what the movie was about.
If Birds of Prey, er, Harley Quinn: Birds of Prey continues to underperform (there’s not a lot competitors out this week), count on one more title change. Harley Quinn Feet: Birds of Prey could be the largest blockbuster of all-time.
(Through The Verge)