Listeners of seven iHeartRadio stations in markets including Los Angeles, Dallas and Charleston, S.C., have heard Carey, as well as Elvis Presley, the Ronettes, Brenda Lee and all the rest, rockin around the Christmas tree since Nov. 1. Eventually, 80 of the companys more than 850 stations will switch over to festive tunes all day, every day through Dec. 25.
Its just one of the ways that the most wonderful time of the year seems to be arriving early in 2020, with Starbucks offering its holiday cups starting Friday and stores greatly extending their traditional Black Friday sales. (Walmarts event is already underway!) Not to mention that the Hallmark Channel began showing its beloved Christmas movies even before kids went trick-or-treating.
As far as the radio changeover goes, though, its actually not any earlier. An industry source notes that some stations regularly flip just after Halloween. One reason it might feel like it is though is that some stations brought back some holiday cheer in small doses at the start of the pandemic.
Jay Towers is the morning show host and music director at Detroits 100.3 WNIC, one of the iHeartRadio stations that did that. Theyre scheduled to begin spinning Christmas music full time beginning Friday a full 42 days before we eat our last candy cane of the season.
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Radio stations switch to playing Christmas music!!! Radio stations switch to playing Christmas music!!