The PLL has entered right into a partnership with Genius Sports, which turns into the league’s official information and integrity companion for sports activities betting.
As a part of the settlement Genius, which has offers with the NBA, NCAA and FIBA, the governing physique for worldwide basketball, will present sportsbook operators within the U.S. and globally with a number of reside betting information.
Genius, which counts the English Premier League, PGA and LPGA Tours as integrity companions, may even assist the PLL to guard itself from betting-related corruption.
PLL Co-Founder Mike Rabil stated it was a “landmark day’’ for the second-year league, which opted for a 16-day quarantined event after delaying its common season due to the Covid-19 pandemic.
“The PLL fan expertise simply received higher,’’ Rabil stated.
Almost all sports activities leagues see reside betting as a method to drive engagement with followers at a time when conventional sports activities TV viewing is falling.
The PLL’s event is scheduled for July 25-Aug. 9 in what would’ve been the Tokyo Olympics window for NBC. The Olympics have been postponed a 12 months due to the virus. NBC is the PLL’s broadcast companion.
Former American Gaming Association govt Sara Slane, and gaming lawyer A.G. Burnett are advising the PLL.
Scott Soshnick is the editor-in-chief of Sportico, Penske Media’s new sports activities enterprise platform.