The group set to movie a music video for his or her new single, “Phenom,” in Los Angeles (the place Nguyen at present resides) in late March, however plans for the shoot had been cancelled as fears over the unfold of coronavirus pressured a statewide statewide shelter-in-place order for California on Mar. 20.
Nguyen’s supervisor made the suggestion that they shoot another utilizing the favored video conferencing platform Zoom. By Wednesday, March 25, Thao had digitally convened together with her crew for what would function the video’s solely pre-production assembly.
Directed by Erin Murray (Ed Sheeran, Charli XCX) and Jeremy Schaulin-Rioux (PUP, Calpurnia) and produced by Victoria Fayad (Moby), the video options Nguyen performing “Phenom” from residence whereas a rotating supporting solid performs choreographed routines in particular person Zoom home windows.
Pieced collectively on March 29 over the course of 9 hours, the video was reduce and launched to the general public inside 48 hours. Its brilliantly artistic use of expertise and choreography noticed views for the video quadruple in the final couple days.
The monitor, which Nguyen says takes affect from the post-apocalyptic utopias of writers like Octavia Butler and Ursula Le Guin, is, in her phrases, a “direct descendant” of her A Man Alive monitor “Meticulous Bird.” “Phenom” is accessible to stream now and will seem on the band’s fifth studio album, Temple, due Could 15 from Ribbon Music.
Watch the video under: