That, amid retailer reopenings post-COVID 19 lockdown this month, appears to be the million-dollar query.
The drawback? Despite the strict parameters round retailer hygiene procedures, there is no such thing as a set steering from the US authorities for magnificence retailers on what to do about product samples. That means corporations are left to weigh their choices individually, retaining in thoughts that buyers have adopted a newfound deal with cleanliness.
“This is the thing that I’m working through the most, because how are people going to test beauty products before they buy them?” stated Jess Richards, founding father of Brooklyn-based retailer SHEN Beauty.
The potential reply: they do not. While avoiding in-store make-up testers like a plague from some apocalyptic zombie nightmare might not be the reply, retailers are experimenting with a multitude of options. What that appears like throughout the board is unsure, however one factor is for positive: change is looming.
In-Store Testers Will Be For Display Only
As a results of sanitary considerations amid coronavirus lockdowns, big-name retailers like Ulta and Sephora are nixing conventional magnificence testers in lieu of show samples after they reopen their doorways.
“We are still in the early planning stages, but expect testers as we know them to go away,” April Uchitel, CEO of Violet Grey. For Sephora, a rep echoed that sentiment, confirming they are going to be pulling samples to be used “to protect the safety and health of our entire community” in the intervening time.