Aimee Song Shares How She Built a Brand That Sold Out Instantly

If you’ve been on the internet in the past week or so, you know Aimee Song launched her debut full-fledged line, Song of Style. Many of the products sold out in minutes, and some of the world’s most prominent influencers gathered in Portugal to celebrate the launch, complete with a steady stream of grams featuring the collection. I was invited to attend the trip to Lisbon as press, so naturally I sat down with Song to learn more about the new brand. I’ve known Aimee for over seven years, which happened to be around the first time she even dreamt of starting a line. Keep reading to find out how the project came to be, which pieces she’d recommend for different occasions, and what’s next for the brand that became an overnight success.

Aimee Song Shares How She Built a Brand That Sold Out Instantly
A Dream Seven Years in the Making
Aimee Song Shares How She Built a Brand That Sold Out Instantly
Aimee Song Shares How She Built a Brand That Sold Out Instantly
When the Sample Wasn’t Perfect
Aimee Song Shares How She Built a Brand That Sold Out Instantly
Aimee Song Shares How She Built a Brand That Sold Out Instantly
Song of Style Cloe Skort ($158)
Aimee Song Shares How She Built a Brand That Sold Out Instantly
Immediate Sell-Out Success
Aimee Song Shares How She Built a Brand That Sold Out Instantly
Aimee Song Shares How She Built a Brand That Sold Out Instantly
Aimee’s Outfit Picks
Aimee Song Shares How She Built a Brand That Sold Out Instantly
Aimee Song Shares How She Built a Brand That Sold Out Instantly
Aimee Song Shares How She Built a Brand That Sold Out Instantly
Song of Style Lulu Top ($118) and Lou Shorts ($148)
Aimee Song Shares How She Built a Brand That Sold Out Instantly
Aimee Song Shares How She Built a Brand That Sold Out Instantly
Aimee Song Shares How She Built a Brand That Sold Out Instantly
Aimee Song Shares How She Built a Brand That Sold Out Instantly
Aimee Song Shares How She Built a Brand That Sold Out Instantly
What’s Next for Song of Style
Aimee Song Shares How She Built a Brand That Sold Out Instantly
Song of Style Ada Midi Skirt ($228). Next up, listen to Aimee Song tell her success story on our podcast Second Life. 
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