We speak rather a lot about the way to look cool in winter from the perfect coats to maintain you heat, to swapping your beanie out for a headscarf (climate allowing, after all) and staying fashionable when it’s raining. And but, we’ve by no means been in a position to afford the identical recommendation to your four-legged pals. Till as we speak that’s, as Canadian e-tailer SSENSE has simply launched its debut dogwear assortment. Yep, you learn that accurately.
The location has collaborated with among the world’s coolest labels Versace, Moncler, Thom Browne, Ashley Williams and Burberry amongst them to create unique items for couture-minded canines. The primary drop consists of leashes, collars, sweaters, puffer jackets, harnesses and avery luxe canine mattress from Versace which clocks in at an informal $1,395. The items straddle “the realms of streetwear and high fashion” based on the location, all of the whereas being extremely sensible.
Brigitte Chartrand, the senior director of womenswear shopping for for the location, defined in a launch that the gathering was born out of the elevated curiosity from millennials in designer dogwear. “Increasingly, millennials are spending more on their pets, especially dogs. There is a growing interest to reflect their individual style and their dog’s personality through clothing. With almost 80 per cent of the SSENSE audience falling between the ages of 18 and 34, we saw an immediate surge in engagement whenever we posted the #SSENSEInterns on our Instagram account.” These “interns” are the canines of SSENSE staff, a lot of whom additionally function within the product images for the brand new vary. As with human fashions, the corporate says it selected its canine fashions based mostly on who “reflected the personality of each brand.” For instance, 11-year outdated Wirehaired Dachshund Cana is “trend-averse” and subsequently “likes Moncler for its heritage sophistication and its practical warmth.” Theodore the Pomeranian then again is “fun-loving” with a “laid-back attitude” making him good for MISBHV’s neon streetwear.
Chartrand added that designing clothes for canines was a primary for lots of the manufacturers they tapped for the vary. “For many of the brands we partnered with, this was the first time they considered producing dog apparel and accessories, making it a fun project to collaborate on. We’re extremely excited to launch with a group of brands that reflect the SSENSE point of view.”
Take a look at the gathering under:
Store it here.