For the previous 20 years, advertising consultancy Interbrand has produced an annual report that ranks the world’s finest international manufacturers. And it’s 2019 report has revealed some fascinating statistics on a few of vogue’s high names.
Louis Vuitton ranked 17th on the checklist general, making it the best luxurious vogue model within the rankings. It was adopted by Chanel (22nd), Hermès (28th), Gucci (33rd), Cartier (68th), Dior (82nd), Tiffany & Co. (94th), Burberry (96th) and Prada in 100th place. For Burberry, Prada, Dior and Cartier, 2019 marks the primary time the manufacturers have appeared on the checklist.
And though it sat outdoors of the highest 20, Gucci takes house the title of the quickest rising luxurious model for 2019 due to an elevated model worth of 23 per cent. Talking of Gucci’s energy, Rebecca Robins, the worldwide luxurious lead at Interbrand, informed WWD, “They’re at the very edges of ‘the now and the next’ with everything they do, even experimenting with digital games and game-ification. Relevance is one thing. Maintaining it is another. By tapping into concepts of fluidity for Gen Z, and by incorporating a ‘millennial shadow committee’ into its direction planning, Gucci has put young people at the very heart of its business…got its cool back and is the fastest growing luxury brand on our list.”
Our curiosity in sportswear/athleisure has confirmed useful for Nike, with the model coming in at quantity 16 general making it essentially the most useful attire model for the yr. It got here in far forward of its competitor Adidas which ranked 45th. Over on the excessive road, Zara and H&M got here in 29th and 30th place respectively, each struggling a three per cent loss in model worth over the previous 12 months. In magnificence, L’Oréal (whose current present in Paris was celebrated for its inclusivity) got here in 51st on the checklist with an elevated model worth of four per cent.
Apple topped the checklist general for 2019, adopted by Google and Amazon.
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