The latest fashion-meets-streetwear collaboration that must be in your radar comes courtesy of Puma, Balmain and Cara Delevingne.
The 35-piece assortment (designed by Delevingne and Balmain’s Olivier Rousteing) consists of footwear, clothes and accessories, with lots of the items impressed by Cara’s personal character and elegance. The road-up consists of tracksuits, mini attire, sneakers, T-shirts and extra – a lot of which are available in Balmain’s signature black and gold color palette.
The gathering is impressed by boxing, in addition to range and inclusivity. Talking with WWD concerning the launch, Rousteing mentioned, “It’s really born out of friendship. She asked me to work with her on this collection with Puma. We had a very clear point of view because we both love boxing. We also wanted to use this collaboration as a platform to promote diversity and inclusivity.”
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Introducing #PUMAxBALMAIN created with @caradelevingne LAUNCHING WORLDWIDE ON NOVEMBER 21 @puma @olivier_rousteing
Curiously, WWD notes that the point-of-sales for every of the items will differ as the gathering has been divided into two sub-collections. It writes that “some [are] produced and sold by Puma, others by Balmain, and some that will be carried by both brands in addition to select independent retailers.”
The Balmain x Puma mash-up marks a number of firsts: it’s Delevingne’s first time designing a group for Puma, and it the primary time Balmain has finished a group with a sportswear firm. The posh French model beforehand dabbled within the excessive avenue with its 2015 collaboration with H&M. Delevingne is the uniting drive between the 2 manufacturers, having been the face of Puma since 2016 and having labored with Rousteing for a few years (together with fronting a marketing campaign and designing a purse assortment for Balmain this 12 months alone).
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Introducing #PUMAxBALMAIN created with @caradelevingne. LAUNCHING WORLDWIDE ON NOVEMBER 21 @balmain @olivier_rousteing
For Rousteing, he says it’s vital to him that his followers, no matter age or earnings, are in a position to entry the model in a method or one other. “The Balmain universe speaks to a whole generation of young people who don’t necessarily always have access to these types of products, so it’s always important to me to be able to offer products at different price points so that they are able to wear a Balmain piece from one of our collaborations.”
Delevingne seems within the lookbook for the gathering, and she or he’s joined by a various forged of fashions whom Rousteing describes as having “faced discrimination because of their choices, whatevery those may be, and it was important for us to have a really natural cast.”
The gathering launches on November 21.
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