(WASHINGTON) — Juul Labs will cease promoting fruit and dessert flavors for its digital cigarettes.
The voluntary step introduced Thursday is the corporate’s newest concession because it tries to climate a political backlash blaming its flavored-nicotine merchandise for hooking a technology of youngsters.
The transfer is unlikely to fulfill the corporate’s critics. Juul will proceed promoting its hottest flavors: mint and menthol. These merchandise account for greater than 60% of Juul’s retail gross sales, in accordance with analysts. They’re additionally the most well-liked flavors amongst teenagers.
The flavored pods affected by the announcement are mango, crème, fruit and cucumber.
These flavors account for about 10% of the corporate’s gross sales and had been solely accessible on its web site. Juul pulled the flavors out of shops final November.