NIVA formed in March 2020, shortly after the Covid-19 pandemic shuttered venues and forced the cancellation of concerts and festivals.
“When the pandemic first hit it was clear the independent live music community would need to come together and rally for relief,” Boris Patronoff, Chair of the NIVA Advisory Board, said in a statement. “Doing just that, a dedicated group of promoters set out to form NIVA and we proudly stepped up to support them. The accomplishments to date have been remarkable and I’m thrilled to serve what I believe will be an important organisation for years to come.”
Over 800 venues have since banded together to join the coalition, which has spearheaded the #SaveOurStages campaign.