The producers of Nigeria’s main apple drink, La Casera Apple Drink have introduced the launch of a brand new Underneath The Crown Client Promotion tagged “Refresh & Connect”. The patron promotion was flagged off on Thursday, October 10th, 2019, at The Sojourner by Genesis Ikeja, Lagos.
The promo is aimed toward rewarding the model’s esteemed shoppers and to additional strengthen the present bond with the shoppers whereas additionally reinforcing its model positioning as a serious participant within the CSD class.
Flagging off the patron promotion on the well-attended occasion, the Managing Director of The La Casera Firm (TLCC), Chinedum Okereke, in his keynote handle defined that the La Casera Refresh and Join client promo is an expression of appreciation to shoppers who’ve remained loyal and dedicated to the model through the years.
In keeping with Okereke he stated
“We are in business because our teeming consumers have chosen to remain loyal and committed to our brand, the La Casera Apple drink, which has been in the market for almost two decades. Consumer loyalty is a prerequisite for success in the highly competitive CSD segment in Nigeria, and one of the ways to appreciate that loyalty is by giving back to the consumers in a creative and exciting way.” He pressured additional that the “Refresh and Connect promo” was primarily based on deep perception which reveals that the typical Nigerian relish staying refreshed and related to family members, therefore the promo concept.
Whereas explaining the concept behind the patron promotion, the Group Advertising and marketing Director, The La Casera Firm (TLCC), Emmanuel Agu expressed optimism on the pleasure the promo will generate amongst shoppers throughout the nation. He stated
“with the La Casera “Refresh and Connect Consumer promo”, the model is about to additional join with shoppers by encouraging them to partake within the promo and win huge. Varied prizes to be received embody Good TVs, Good Watches, Laptops, Cellphones, Bluetooth Headsets, La Casera merchandise and airtime value thousands and thousands of naira are all up for grabs.
He said that the promo crowns for the La Casera Apple Drink have been particularly designed and are available Yellow as towards the common Blue colour. Customers should buy La Casera promotional bottles in 35cL, 50cL or 60cL with a yellow cowl to take part within the promo.
Talking on the mechanics of the promo, the Group Portfolio Advertising and marketing Supervisor, The La Casera Firm (TLCC), Onyeka Okoli, stated,
“Customers are required to look underneath the bottle cap and textual content the eight digits distinctive code underneath the cap through SMS to 20055 or through WhatsApp to 09034509330 to win airtime and in addition qualify to take part within the month-to-month attracts to win different implausible prizes. He reiterated that customers who take part as much as 10 occasions every month will qualify and be entered into the Month-to-month Grand Draw the place varied prizes will probably be received. 6 Grand Attracts could be held all through the period of promo at completely different places.
The promo which can run from October 1st to December 31st, 2019 is an avenue for each client to get pleasure from a refreshing bottle of La Casera Apple drink with pure apple style and in addition win huge.
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