AT&T just lately launched new limitless plans, but it surely’s additionally rolling out a “bonus” for customers on older Mobile Share Value plans. The catch is that these subscribers must pay for that bonus.

AT&T is now contacting customers on Mobile Share Value plans to inform them that they are getting 15GB of extra knowledge added to their allotments each month. That extra knowledge is not free, although, as a result of the customers’ plans are additionally rising in price by $10 per thirty days.

“We’ve added 15GB of data to your plan and increased your monthly rate by $10,” an AT&T electronic mail obtained by The Verge reads. “Please sign in to review the changes to your account.”

What’s extra, AT&T has confirmed that Mobile Share Value customers can not choose out of the bonus knowledge. The one method to keep away from this added cost is to alter to a wholly new plan.

“We are communicating with some customers regarding changes to their mobile plans. Customers have the choice to change their plan at any time and can always contact us with questions or to understand their options,” AT&T has mentioned.

Of us who’re nonetheless sticking with their Mobile Share Value plan are in all probability doing so as a result of they’re pleased with what it contains and what it prices them each month. Whereas I am certain these individuals would not thoughts getting an extra 15GB of knowledge each month, they might not be so thrilled about additionally having to pay $10 extra every month and having no method to choose out of that added knowledge.

AT&T launched new Limitless Starter and Limitless Extra plans final weekend, and so the service could also be hoping that some Mobile Share Value customers will contemplate leaping to a brand new plan fairly than protecting this price increase. The Limitless Starter plan begins at $65 for a single line, whereas Limitless Extra begins at $75 for a single line.

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