What’s taking place in shopper tech?
At TechCrunch Disrupt San Francisco final week, Further Crunch managing editor Eric Eldon sat down with Andrew Chen, a normal companion at Andreessen Horowitz. Andrew focuses on shopper tech, with investments in firms like Barkbox, Boba Guys, Tinder, Substack and extra. They talked about every part from design developments, to advertising, to income fashions — together with the income mannequin that Andrew is least desirous about proper now.
You will discover my notes analyzing the dialog beneath, together with Chen’s view of shopper SaaS, how he thinks about advertising channels now, key verticals like AR/VR, esports and housing. And advertisements.
Shopper design is taking up the office
As work apps like Slack and Zoom develop an increasing number of standard, it’s now not the norm for the apps we use at work to be ugly, complicated messes. A giant a part of that is pushed, Chen says, by designers from the favored shopper builders shifting into enterprise.
“What we’re finding is that the things that were really interesting and exciting ten years ago have completely morphed” says Chen. “It used to be that, you know, you had hundreds of teams that were working on a new photo sharing app or a new messaging app or whatever. All of those ideas have now been very much tried.”