The precarious path of e-cig startup Juul: From Silicon Valley darling to $38 billion behemoth below prison investigation

woman vaping juul

  • The e-cigarette firm Juul, which received an funding from the tobacco big Altria at a $38 billion valuation, faces an unsure future.
  • Analysts have credited Juul with single-handedly resurrecting the slumping e-cigarette market.
  • However Juul is confronting challenges that embrace warnings from nationwide regulators, investigations by members of Congress, state- and country-wide bans, and questions on its merchandise’ long-term well being impacts.
  • Juul’s roots are in Silicon Valley, the place it began as a tiny firm known as Ploom.
  • Over time, Juul has attracted consideration from an array of nontraditional buyers, together with a marijuana therapeutics firm and several other hedge funds. One investor quietly pulled out on an undisclosed date.
  • Learn on to see the total timeline of the rise of Juul into the US’s dominant e-cigarette firm.
  • Go to Enterprise Insider’s homepage for extra tales.

The e-cigarette firm Juul faces an unsure future. 

The $38 billion firm has staked a precarious path into the limelight, beginning as a glitzy gadget and finally billing itself as one thing resembling a public-health software.

A decade after launching its unique units, known as the Ploom, with a celebration in San Francisco’s stylish Mission District, the corporate landed a $12.Eight billion funding from the Marlboro maker, Altria.

In between, the corporate rebranded 3 times, hosted one other launch get together in New York Metropolis, offered a few of its property to Japan Tobacco Worldwide, and attracted a sequence of nontraditional backers together with a marijuana therapeutics firm and several other hedge funds. 

Now, Juul faces challenges that embrace a warning from the US Meals and Drug Administration, investigations by members of Congress, and several other state- and country-wide bans, in addition to renewed questions on its merchandise’ long-term well being impacts.

On Sept. 25, the corporate mentioned Kevin Burns would step down as CEO, and that tobacco government Ok.C. Crosthwaite would take over. Amid the scrutiny, Juul mentioned it will droop US promoting and halt some lobbying efforts.

“I have long believed in a future where adult smokers overwhelmingly choose alternative products like Juul,” Crosthwaite, a former prime government at Marlboro-maker Altria, mentioned in an announcement. “Unfortunately, today that future is at risk due to unacceptable levels of youth usage and eroding public confidence in our industry.”

Scroll all the way down to see Juul’s rise from Silicon Valley darling to $38 billion behemoth to going through dozens of bans and investigations.

SEE ALSO: Regulators simply slammed Juul for portraying its e-cigs as ‘completely protected’ and advertising them to youngsters at faculties

DON’T MISS: As Silicon Valley tech giants like Fb and Juul push into healthcare, they see revolution. Outdoors specialists see pink flags.

2004: At Stanford, the product-design grad college students James Monsees and Adam Bowen create the thought for Ploom, Juul’s precursor.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

Monsees and Bowen have mentioned they had been people who smoke who met on smoke breaks whereas pursuing grasp’s levels in product design at Stanford College. Their thesis presentation, now posted on Juul’s web site, describes their product as “the rational future of smoking.”

2007: Monsees and Bowen discovered the vaporizer startup Ploom in San Francisco.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

By February 2008, Ploom raised $900,000 in enterprise funding, placing its valuation at roughly $Three million, in response to PitchBook.

A 2011 description of the Ploom gadget, which offered for $75, described it as a heat-not-burn product that might be full of single-serve refills known as “Ploom Pods.” The pods may embrace tobacco or non-tobacco elements, it mentioned.

Aug. 1, 2013: Ploom debuts the Pax with a launch get together in San Francisco.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

After elevating near $5 million, Ploom launched a tool known as the Pax, a vaporizer for loose-leaf tobacco that is also used for hashish.

To debut the gadget, Ploom hosted a launch get together in San Francisco’s stylish Mission District.

Right now, Ploom buyers included Japan Tobacco, the maker of Winston and Salem cigarettes, together with the software program firm Originate and the angel funding group Sand Hill.

 

Feb. 16, 2015: Monsees and Bowen promote the Ploom model and a vaporizer line to the Japanese tobacco firm JTI. They rebrand as Pax Labs.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

As a part of the deal, JTI mentioned in an announcement that Ploom would purchase again JTI’s minority stake within the startup.

June 1, 2015: Pax Labs launches the Juul with a celebration in New York Metropolis.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

Pax launched the Juul with a launch get together in New York Metropolis.

A trove of photos collected by Stanford researchers steered that the marketing campaign targeted on a younger viewers. Company had been invited to attempt Juul’s merchandise free and share selfies on social media, Enterprise Insider reported.

“Juul’s launch campaign was patently youth-oriented,” Robert Jackler, a working towards Stanford doctor who was the principal investigator behind the tobacco-image assortment, informed Enterprise Insider.

2016: Juul gross sales skyrocket 700%.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

Juul units gained recognition. Gross sales rose 700% in 2016, ABC 7 Information reported.

July 1, 2017: Monsees and Bowen spin out Juul Labs as an unbiased firm and title former Pax Labs CEO Tyler Goldman CEO.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

Goldman got here to Pax from the music-streaming startup Deezer then took over Juul Labs.

Nov. 2017: Juul is the best-selling e-cigarette available on the market.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

Juul mentioned it’d offered 1 million models. The corporate additionally captured a 3rd of the e-cigarette market, in response to Nielsen knowledge.

Dec. 11, 2017: CEO Tyler Goldman leaves Juul. The corporate replaces him with Kevin Burns.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

Goldman left Juul to “pursue new entrepreneurial activities.” The corporate employed Burns from the yogurt firm Chobani.

Dec. 2017: Juul raises $112 million in enterprise funds and provides Nicholas Pritzker to its board, in response to PitchBook.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

The contemporary funds got here from companies together with Tao Capital, Constancy, and Evolution, in response to PitchBook.

Nicholas Pritzker, Tao’s cofounder, joined Juul’s board, CNBC reported. Pritzker is a member of the rich Pritzker household, which owned the chewing-tobacco big Conwood earlier than promoting it to the tobacco big Reynolds. The Pritzkers additionally based and expanded the Hyatt Accommodations chain.

On an undisclosed date, Tao Capital offered its stake in Juul to the hedge fund Tiger World and Manhattan Enterprise Companions, PitchBook mentioned.

The enterprise fund M13, one other early Juul investor, offered its shares within the spring of 2018.

This slide has been up to date with new details about M13’s funding.

March 2018: Dozens of shops report that ‘Juuling’ is an epidemic at excessive faculties.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

Nationwide information shops together with Nationwide Public Radio, USA Immediately, and Enterprise Insider reported that the Juul had a loyal and rising following amongst younger folks.

All the reviews mentioned teenagers had been taking to social media to brag about with the ability to sneak puffs at school or within the lavatory because of Juul’s discreet design.

April 2018: Led by Commissioner Scott Gottlieb, the US Meals and Drug Administration begins an ‘undercover blitz’ to crack down on gross sales of the Juul to minors.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

In what the FDA mentioned was the most important coordinated enforcement effort in company historical past, the FDA issued greater than 1,300 warning letters and fines to retailers who it mentioned had been illegally promoting Juuls and different e-cigarettes to minors. The FDA discovered the retailers by conducting what it known as “a nationwide, undercover blitz.”

“Let me be clear to retailers,” Gottlieb, then the FDA’s commissioner, mentioned within the assertion, “this blitz, and resulting actions, should serve as notice that we will not tolerate the sale of any tobacco products to youth.”

April 2018: Wall Avenue analysts warn that Juul is beginning to encroach on Huge Tobacco’s monetary terrain and will negatively have an effect on Altria inventory.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

In a analysis word, Citigroup analysts warned buyers that the Juul was starting to disrupt tobacco shares.

The word steered that the rise of the Juul may bode poorly for tobacco firms — together with Altria, British American Tobacco, and Imperial Manufacturers — as gross sales had been falling sooner than anticipated.

“The US tobacco market is beginning to be disrupted by Juul,” the analysts wrote, including, “We don’t expect underlying cigarette trends to improve much in the rest of 2018.”

Might 2018: Juul doubles its employees to 400 folks.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

June 2018: San Francisco bans flavored e-cigs just like the Juul, prompting an endorsement from Michael Bloomberg.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

Bloomberg, the previous New York Metropolis mayor who’s CEO of Bloomberg Philanthropies, known as the transfer “an important step forward for public health” and mentioned it ought to embolden different cities and states to comply with swimsuit.

July 8, 2018: Wall Avenue analysts say Juul is reviving the previously comatose e-cig market, which had been slumping since 2014.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

In a analysis word, Morgan Stanley analysts credited Juul with “driving a revival in the US e-cig market,” including that gross sales of Juul units “accounted for almost the entire incremental increase in US e-cig sales as a percent of total cigarette and e-cigarette sales in the last year.”

July 10, 2018: Juul raises $1.2 billion in a spherical that values the corporate at greater than $16 billion, in response to PitchBook.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

The seven buyers within the spherical included a maker of marijuana therapeutics, known as Utilized Biosciences, together with the the enterprise agency Bracket Capital, the hedge funds Darsana Capital and E Squared Capital, the funding big Constancy, the angel investor Sand Hill, and Tiger, in response to PitchBook.

Aug. 21, 2018: Israel bans Juul merchandise, calling them a ‘grave danger to public well being’ due to their excessive nicotine content material.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

In an announcement, Israel’s Well being Ministry mentioned it is banning the sale and import of Juul units as a result of they contained greater than 20 milligrams per milliliter of nicotine and offered “a grave risk to public health,” Reuters reported.

Sept. 11, 2018: The FDA deepens its crackdown on Juul and different e-cig makers.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

In an announcement, then-Commissioner Gottlieb mentioned the FDA was engaged on making a system to “properly regulate” e-cigarettes just like the Juul.

He mentioned the goal was twofold: make e-cigarettes accessible as a less-dangerous various for grownup people who smoke, but in addition preserve them out of the palms of younger folks.

Oct. 2, 2018: The FDA surprises Juul at its headquarters and seizes ‘1000’s of pages of paperwork’ as a part of an investigation into its advertising practices.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

The company was working an investigation into whether or not Juul marketed its merchandise to teenagers, CNBC mentioned.

The go to was an extension of the FDA’s request in April for supplies associated to how Juul offered its merchandise and whether or not they had been designed to enchantment to youngsters, in response to CNBC.

Oct. 2018: Juul surges in recognition, now accounting for over 70% of the US e-cigarette market, in response to Nielsen knowledge.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

Nov. 13, 2018: Juul stops promoting its candy and fruity flavors at shops, making these varieties solely accessible on-line.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

Juul says it is going to briefly cease promoting its flavored e-cigarettes in shops.

The transfer comes on the heels of a comparable ban on flavored e-cigs that town of San Francisco enacted over the summer season.

Researchers practically unanimously praised the transfer, which they are saying may assist defend younger folks by making the merchandise much less interesting and more durable to buy. Juul’s flavored varieties will nonetheless be offered on-line, the corporate says.

Nov. 15, 2018: The FDA declares plans to curb flavored e-cig gross sales after reviews that youth vaping has ballooned 78%.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

2018: The Federal Commerce Fee begins investigating whether or not Juul marketed its merchandise to minors.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

The Federal Commerce Fee started wanting into Juul’s use of influencers and different advertising instruments to enchantment to younger folks, The Wall Avenue Journal reported in August 2019.

In accordance with The Journal, the FTC’s investigation started earlier than it began reviewing a deal between Juul and the Marlboro maker, Altria, in December 2018.

Dec. 20, 2018: Altria buys 35% of Juul for $12.Eight billion, bumping Juul’s valuation to $38 billion. Gottlieb accuses each firms of backing away from pledges to curb youth vaping.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

In what the Silicon Valley Enterprise Journal known as “the biggest investment ever in a US venture-backed company,” Marlboro and the Parliament cigarette maker, Altria, paid $12.Eight billion for a 3rd of Juul. That gave Altria extra combustible-cigarette market share than the subsequent seven manufacturers mixed, in response to the Facilities for Illness Management and Prevention.

Juul, which had an annual income of about $2 billion on the time, additionally acquired a $2 billion bonus from Altria to distribute amongst its 1,500 staff, CNBC reported. That will have been about $1.Three million an individual.

On the heels of the deal, Gottlieb known as out each firms, saying they had been backing away from earlier pledges to combat teen vaping.

 

March 5, 2019: In a shock announcement, Gottlieb declares he is leaving his put up as FDA commissioner.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

Gottlieb, a popular determine who spent simply two years steering the nation’s prime meals and drug regulator, mentioned he was leaving in a month to spend extra time together with his household in Connecticut.

The commissioner had made a reputation for himself as each a vocal critic of e-cigarette startups like Juul and a speedy approver of recent pharmaceutical medicine.

In a resignation letter, Gottlieb wrote that one among his accomplishments on the FDA was taking actions towards “bad actors that put Americans at risk.”

March 13, 2019: Gottlieb declares a crackdown on flavored e-cig gross sales.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

Roughly every week after saying his departure from the FDA, Gottlieb launched a plan to crack down on flavored e-cigarette gross sales at fuel stations, pharmacies, and comfort shops. The plan would additionally crack down on web sites with out buffers towards youth purchases, resembling age-verification software program or amount limits.

April 3, 2019: The FDA says it is wanting right into a ‘potential security difficulty’ associated to seizures tied to vaping.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

In an announcement, Gottlieb mentioned his company had seen reviews suggesting {that a} small variety of e-cigarette customers (35 circumstances from 2010 to early 2019) had skilled seizures after vaping.

By August, the FDA mentioned it had acquired 127 reviews — however famous that the brand new determine would possibly merely imply extra folks had been coming ahead, not essentially that circumstances had been growing.

Gottlieb additionally famous that seizures had been generally known as doable negative effects of nicotine poisoning and mentioned the company would proceed exploring whether or not there was a connection.

April 8, 2019: Democrats within the US Senate launch an investigation into Juul’s cope with Altria in addition to its social media and promoting practices.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

Eleven Democratic senators, together with the get together whip Dick Durbin and the presidential candidate Elizabeth Warren, wrote a letter to Juul demanding that the corporate reply questions on its promoting practices and its cope with Altria, CNBC reported.

June 13, 2019: The US Home of Representatives declares an investigation of Juul’s advertising and the Altria deal.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

Home Democrats launch their very own investigation into Juul, Fortune reviews.

July 16, 2019: Juul’s CEO apologizes to folks of teenagers hooked on its vaping merchandise.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

In a CNBC documentary, Juul Labs CEO Kevin Burns issued an apology to folks of teenagers who had been hooked on the corporate’s vaping merchandise.

“First of all, I’d tell them that I’m sorry that their child’s using the product,” Burns mentioned.

July 25, 2019: Officers in Wisconsin warn of eight circumstances of extreme lung illness in teenagers who’d vaped. It is unclear what sorts of merchandise or substances are concerned.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

In July, Wisconsin’s chief medical officer wrote a memo to healthcare suppliers warning them a couple of cluster of sick adolescents who had used e-cigarettes. Chest X-rays of the teenagers revealed similarities in lung injury, he says. 

The next month, the CDC launched an emergency discover about 30 circumstances of vaping-related lung sickness in Wisconsin. 

In mid-August, officers reported the primary demise tied to vaping-related lung sickness: an grownup in Illinois. 

By September, the CDC and the FDA mentioned there had been 530 confirmed and possible circumstances of the thriller sickness since June. Seven folks died. The investigation is ongoing, and officers have but to discover a substance or model that is widespread amongst all of the circumstances.

Aug. 16, 2019: Juul raises $785 million in fairness and debt financing from Proioxis Ventures, in response to PitchBook.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

The funds will probably be used to hurry Juul’s enlargement abroad, in response to PitchBook. The determine brings the corporate to $14.2 billion in funds raised.

Aug. 29, 2019: Bloomberg says Juul units had been concerned in three reviews of seizures linked to vaping.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

In three reviews submitted to the FDA, folks mentioned they or their youngsters had used a Juul earlier than experiencing seizures, Bloomberg Information reported. Bloomberg obtained the reviews via a public data request.

In two of the three reviews, the FDA wasn’t in a position to formally affirm {that a} Juul gadget was concerned, in response to Bloomberg.

Aug. 29, 2019: Juul’s CEO warns folks towards utilizing Juuls and says vaping’s long-term well being results are unknown.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

In an interview with CBS, Burns mentioned anybody who wasn’t already utilizing nicotine, the addictive drug in Juul, shouldn’t begin.

“Don’t vape. Don’t use Juul,” Burns informed CBS.

Sept. 9, 2019: The FDA slams Juul for portraying its e-cigs as ‘completely protected’ and advertising them to youngsters at faculties.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

In a warning letter, the FDA mentioned Juul wrongly painted its e-cigarettes, recognized within the business as ENDS, as safer than cigarettes and marketed them deliberately to younger folks.

“Referring to your ENDS products as ‘99% safer’ than cigarettes, ‘much safer’ than cigarettes, ‘totally safe,’ and ‘a safer alternative than smoking cigarettes’ is particularly concerning because these statements were made directly to children in school,” the FDA letter mentioned.

“Our concern is amplified by the epidemic rate of increase in youth use of ENDS products, including Juul’s products,” the letter added.

Sept. 17, 2019: Juul gross sales are halted in China for unclear causes.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

A collection of flavored Juul merchandise that went up on the market on two on-line Chinese language marketplaces, JD.com and Tmall, had been eliminated inside every week, The Wall Avenue Journal reported. Each retailers declined to say why.

Juul had lengthy been planning to launch in China, the place greater than 300 million folks smoke, in response to the World Well being Group. Its nicotine refills, or Juul Pods, are manufactured in Shenzhen, China.

Sept. 18, 2019: India bans vaping, citing the “impact of e-cigarettes on the youth.”

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

India outlawed the manufacturing, sale, import, and promoting of e-cigarettes, citing the necessity to cease the “impact of e-cigarettes on the youth,” BuzzFeed Information reported. Penalties embrace jail time and fines of as much as $7,000.

Juul had been planning to launch in India, house to greater than 106 million people who smoke — second solely to China — by the top of 2019.

Sept. 23, 2019: The US Legal professional’s Workplace for the Northern District of California has reportedly launched a prison investigation into Juul.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

The Wall Avenue Journal reported that federal prosecutors within the US Legal professional’s Workplace for the Northern District of California had been conducting a prison investigation of Juul. Additional particulars, resembling the main focus of the investigation, weren’t accessible, and Juul did not reply to a request for remark from Enterprise Insider.

A number of different investigations are ongoing, together with an investigation by the Federal Commerce Fee specializing in whether or not Juul marketed to teenagers and an FDA investigation targeted on advertising, outreach, and Juul’s uniquely excessive nicotine content material.

Sept. 24, 2019: Juul reportedly prepares to reduce its employees.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

Juul started getting ready to restructure its employees because it confronted slower gross sales ensuing from growing reviews in regards to the mysterious vaping-related lung sickness, the proposed US ban on flavored e-cigarettes, and a wide range of different investigations, The Wall Avenue Journal reported.

The corporate employs roughly 3,900 folks, in response to The Journal, up from the 200 it had in 2017.

For now, Juul plans to rent much less aggressively and begin outlining plans to chop some jobs, in response to The Journal, however will nonetheless proceed to increase.

 

Sept. 25, 2019: CEO Kevin Burns steps down and is changed by longtime tobacco government Ok.C. Crosthwaite.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

Crosthwaite was most lately chief development officer at Altria, and has labored in tobacco for greater than 20 years.

In saying the change, Juul additionally mentioned it will droop US promoting and a few lobbying efforts. Crosthwaite mentioned he would “strive to work with regulators, policymakers and other stakeholders, and earn the trust of the societies in which we operate.”

Oct. 7, 2019: A crop of faculty districts throughout three states sues Juul.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

4 faculty districts sue Juul in what seems to be the start of a development.

The districts embrace Three Village Central in New York, La Conner in Washington, Olathe in Kansas, and Francis Howell in Missouri. In separate fits filed on Monday, the districts argue that Juul created a public nuisance by deliberately advertising to youngsters; misrepresenting its merchandise’ nicotine content material; and endangering teenagers’ well being, in response to public paperwork that Enterprise Insider considered.

Cindy Ormsby, an lawyer for the Missouri case, informed the Riverfront Occasions that the Francis Howell lawsuit is “part of a coordinated package of litigation filed by school districts across the country, each dealing with a similar crisis of students addicted to nicotine.” 

In September, Kansas Metropolis faculty district Goddard turned one of many first to announce that it was getting ready a lawsuit towards Juul.

The lawsuits search unspecified damages and authorized charges.

Oct. 17, 2019: Juul extends its ban on candy and fruity flavors to incorporate on-line gross sales.

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

Juul declares that it’s stopping on-line gross sales of its mango, fruit, cucumber, and cream varietes. Final fall, the corporate temporarly banned gross sales of these varieties in shops. As of Oct. 17, these flavors cannot be bought in-person or on-line.

In an announcement, Juul says it “will continue to develop scientific evidence to support the use of these flavored products.”

The precarious path of e-cig startup Juul: From Silicon Valley darling to $38 billion behemoth below prison investigation The precarious path of e-cig startup Juul: From Silicon Valley darling to $38 billion behemoth below prison investigation
The precarious path of e-cig startup Juul: From Silicon Valley darling to $38 billion behemoth below prison investigation The precarious path of e-cig startup Juul: From Silicon Valley darling to $38 billion behemoth below prison investigation
The precarious path of e-cig startup Juul: From Silicon Valley darling to $38 billion behemoth below prison investigation The precarious path of e-cig startup Juul: From Silicon Valley darling to $38 billion behemoth below prison investigation
The precarious path of e-cig startup Juul: From Silicon Valley darling to $38 billion behemoth below prison investigation The precarious path of e-cig startup Juul: From Silicon Valley darling to $38 billion behemoth below prison investigation

The precarious path of e-cig startup Juul: From Silicon Valley darling to  billion behemoth below prison investigation

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