Shopify continues to increase past its core e-commerce platform with a brand new product referred to as Shopify Email.

Shopify’s chief product officer Craig Miller and director of product for marketing expertise Michael Perry gave me a fast demo of the product yesterday; Miller argued that they’ve created “the first email product designed for ecommerce.”

Which means it’s built-in with a service provider’s retailer on Shopify, permitting them to simply pull their model belongings into their emails, together with product content material and listings. They’ll additionally see whether or not these emails really result in clients so as to add merchandise to their carts/buy them. And so they can create buyer segments based mostly on the information in Shopify.

“What were really proud of here is, we become the expert for them,” Perry mentioned. “Most people we’ve surveyed dont understand the value of segmentation, so we’ve taken the liberty of assembling the right list to add value for them.”

Shopify Email is at present accessible as an early entry check for a restricted group of retailers, forward of a broader rollout subsequent 12 months. Miller mentioned it will likely be free for these preliminary retailers, with basic pricing to be introduced later.

Different current additions to Shopify’s product lineup embody {hardware} for brick-and-mortar shops and digital ad tools.

“The common thread among all of [our new products] is to help brands sell directly to their customers,” Miller mentioned. “There’s been a lot of talk lately about direct-to-consumer, but that’s something we’ve doing for a decade and a half without calling it that.”

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