Wardrobe, a new peer-to-peer fashion rental marketplace, has in the present day introduced the shut of a $1.5 million seed spherical and its public launch out of beta.
The funding was led by angel investor Cyan Banister and Ludlow Ventures, with participation from GroupUp Ventures, Airbnb cofounder Nate Blecharczyk and HQ Trivia founder Rus Yusupov, amongst others.
Wardrobe was based by Adarsh Alphons after he had an epiphany about simply what number of objects of garments in his personal home went principally unused. In actual fact, the WSJ suggests that most individuals solely put on round 20 p.c of their wardrobe on a common foundation. Alphons says that the typical girl has 57 objects of garments in her closet that she doesn’t even put on as soon as a 12 months.
So started Wardrobe.
Wardrobe is a peer-to-peer rental marketplace for classic, designer, and luxurious model clothes. Nevertheless, in contrast to Lease the Runway or different sharing economic system fashion platforms, Wardrobe makes use of dry cleaners as hubs for the stock. This not solely permits the corporate to scale extra rapidly from geography to geography, but in addition to stay lean with out taking over the chance of massive warehouses and complex logistics round delivery.
Right here’s the way it works:
Of us who wish to hire their garments on Wardrobe merely fill out a few solutions to questions and obtain a delivery label within the mail. As soon as their garments are authorised, they’re despatched to a native dry cleaner the place they wait to be rented for both 4, 10, or 20 days.
Wardrobe HQ handles every little thing from storage to delivery to photographing the items for the app.
The proprietor of the garments makes between 70 and 75 p.c of the rental price after the price of dry cleansing.
Curiously, Alphons discovered in beta that customers wish to not solely browse the app for garments, however observe particular customers and closets that they notably like. So the app is now tailor-made to let customers observe each other and watch one another’s closets, creating an atmosphere which will appeal to influencers to the platform.
Wardrobe at the moment has partnerships with greater than 40 Manhattan dry cleaners, serving the entire island under 110th Road. Alphons says that every dry cleaner can maintain between 100 and 1,000 objects of clothes at a time.