LogRocket lands $15M Series B, announces new tool to track customer metrics – TechCrunch

LogRocket is a startup on a mission to assist firms root out and repair web site app errors rapidly and effectively, and it appears to be going nicely. At present, the corporate introduced a $15 million Series B funding led by Battery Ventures.

The corporate additionally introduced a new tool referred to as LogRocket Metrics to assist builders perceive how widespread a specific downside could be. It’s no secret that folks have a tendency to be impatient when an app or web site isn’t working proper, and you’ll lose a customer over a nasty expertise.

LogRocket CEO and co-founder Matthew Arbesfeld says the new tool offers deep analytics throughout the customer expertise. “With this new performance referred to as LogRocket Metrics, the developer can search throughout all their clients to decide the frequency and the influence of an issue to see if it affected your conversion fee, how many individuals have been affected and who was affected, “Arbesfeld defined.

He says this can work like an error search engine, and actually, they’re really indexing each interplay to assist the developer discover wherever that error has occurred. “Let’s say you’re using a site and you see a specific error message on the screen. The developer who’s working on that site can actually search, kind of like Google, across every customer that saw that specific error message,” he stated.

Sometimes the error will come to the eye of the event staff after an individual studies an issue by the positioning or by contacting customer service, and this offers a method to discover out simply what number of different folks could be seeing the identical error.

As for the cash, the corporate has raised over $30 million now. Arbesfeld says it nonetheless has most of its $11 million Series A within the financial institution, however because it grows they wished to be nicely capitalized to take benefit, particularly because it begins working with bigger and bigger clients.

He says he will likely be investing in areas you anticipate like engineering and gross sales and advertising, but additionally needs to begin hiring extra information scientists to reap the benefits of the information the corporate collects as a by-product of their enterprise to construct extra options like LogRocket Metrics.


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