Netflix is taking on the Disney+ menace by partnering up with children leisure large Nickelodeon, which is able to produce original content material, together with movies and TV exhibits, for its streaming service. The corporate introduced this morning it has entered into a brand new, multi-year output deal that can produce animated function movies and exhibits that can embody each Nickelodeon’s well-known library of characters in addition to all-new IP.
The exhibits shall be aimed toward children and households around the globe, Netflix says.
The deal is an enlargement of Nickelodeon’s current relationship with Netflix. Already, Netflix streams a lot of fashionable Nickelodeon’s titles, together with animated specials s “Rocko’s Modern Life: Static Cling” and “Invader Zim: Enter the Florpus.” It’s additionally quickly so as to add specials primarily based on “The Loud House” and “Rise of the Teenage Mutant Ninja Turtles.”
The deal information comes solely a day after the launch of Disney+ within the U.S., which shall be certainly one of its largest markets. Disney+ has been positioned as a possible rival for Netflix, with some forecasts even stating that Netflix may lose subscribers to the family-friendly streamer. One report from market analysis agency Audience Project out right now, in reality, claims that 33% of U.S. customers who’re planning to join Disney+ are contemplating canceling their Netflix subscriptions across the similar time.
To retain clients, Netflix might want to have extra children’ content material that can attraction to households — a powerful demographic that all streamers today target with investments in original programming and licensing offers.
Nickelodeons subsequent step ahead is to maintain increasing past linear platforms, and our broader content material partnership with Netflix is a key path towards that objective, mentioned Brian Robbins, President, Nickelodeon, in a press release.
“The Nickelodeon Animation Studio is home to the world-class artists and storytellers behind some of the most iconic characters and shows ever made, and our head of Animation, Ramsey Naito, has been building on that legacy over the past year by ramping up development and production exponentially. The ideas and work at our Studio are flowing, and we cant wait to work with Melissa and the Netflix team on a premium slate of original animated content for kids and families around the world,” he added.
Netflix didn’t supply any particulars on which iconic Nickelodeon IP can be concerned within the new programming, or what kind of new characters could also be below improvement. Nor did it communicate to the variety of titles it expects the multi-year deal to provide or when the primary exhibits or films would arrive. As a substitute, right now’s announcement was extra centered on taking the wind out of Disney’s sails following its massive (and generally glitchy) U.S. launch.
Nickelodeon isn’t the one new partner within the youngsters’s and household area that Netflix has introduced in, as a way of difficult the Disney+ menace. As The New York Instances just lately reported, the streamer has been amassing a lot of creators and executives as a part of its counterattack technique, together with former Pixar and Disney animators. It additionally just lately labored with the Jim Henson Firm to provide “The Dark Crystal: Age of Resistance.”
Netflix has touted the worth of youngsters’ programming to its service, noting that round 60% of Netflix’s world viewers watches the service for youngsters and household content material on a month-to-month foundation.