Tuesday Company, the organizational toolkit for political advocacy teams and candidates, has taken one other step to consolidate its place within the rising market for tech-enabled political outreach with the acquisition of the voting mobilization service VoteWithMe.
Launched within the wake of the 2016 election by three former staffers from Hillary Clinton’s marketing campaign for the presidency, Tuesday is one of the upper profile alumni from the progressive-focused know-how accelerator, Higher Ground Labs.
Michael Luciani, Jordan Birnholtz, and Shola Farber, the co-founders of Tuesday Company, met engaged on mobilization and outreach for the Clinton marketing campaign in 2016. Though Clinton misplaced, the work that the trio had completed to encourage staffers and volunteers to ship customized outreach messages to their social community elevated outreach in Michigan and different battleground states.
Now, coupled with VoteWithMe’s know-how to encourage people to get to the polls on election day, the corporate believes it has a extra full platform to arrange and mobilize for election day.
Whereas Tuesday’s customers had been political campaigns, advocacy teams, and their skilled staffers, VoteWithMe was a free-to-use app that went straight to voters to encourage them to get pals to voting cubicles. The corporate had over 250,000 downloads on the time of its acquisition.
“The opportunity to bring the B2B and B2C aspects together was really really really important,” says Farber, the Tuesday Co. chief working officer.
“We did a really great job building for organizations and for staff and organizers because our team is so strongly rooted in the organizing practice and, VoteWithMe, they did a great job of building that consumer experience and our goal is to blend the expertise there,” in accordance to Birnholtz, the corporate’s chief product officer.
The scale of the acquisition was not disclosed, however the all-cash transaction signifies that Tuesday Company now owns the VoteWithMe tech and the group growing the VoteWithMe product will proceed to have a consulting relationship with Tuesday Company.
Whereas nationwide politics dominates the information, advocacy teams of all stripes are seeing the advantages in making use of the identical instruments that well-funded political campaigns introduced to bear on the voters to promote specific points.
Non-profits symbolize at the very least $13 billion of annual enterprise, in accordance to Farber, and Tuesday Company believes its providers can present worth to all of them.
“The… political campaign world is really hard to build an innovative, sustainable business in, because it’s relatively small. Folks that don’t figure out how to become broadly relevant won’t survive,” says Birnholtz.
Within the wake of the acquisition, traders can anticipate to see Tuesday Company out on the fundraising path. The corporate is backed by Larger Floor Labs and particular person traders like Chris Sacca and Reed Hoffman.
Whereas Hoffman’s forays into the intersection of tech and politics have not always been without scandal, he has emerged as one of essentially the most prolific backers of corporations wanting to apply know-how to the political sphere.