Apple now has its personal music awards, with winners picked by Apple Music’s editorial group or based mostly on streaming information from the service. The first recipient of its prime award, World Artist of the Yr, is Billie Eilish. The Apple Music Awards might be streamed stay on Dec. four at 6:30PM Pacific Customary Time from the Steve Jobs Theater in Apples Cupertino headquarters, with a efficiency by Eilish.

The Apple Music Awards has 5 classes. Its editorial group picks the winners for World Artist of the Yr, Songwriter of the Yr and Breakthrough Artist of the Yr. Album of the Yr and Tune of the Yr are awarded based mostly on streaming information. Eilish additionally received the Album of the Yr and (alongside along with her brother Finneas) the Songwriter of the Yr awards, for WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?, Apple Music most performed album of the yr, with greater than a billion streams.

Breakthrough Artist of the Yr went to Lizzo, for Cuz I Love You, whereas the first Tune of the Yr is Previous City Highway by Lil Nas X, the providers most streamed monitor this yr.

Winners might be given an trophy that incorporates “Apples custom silicon wafer suspended between a polished sheet of glass and a machined and anodized aluminum body in a symbolic gesture, the same chips which power the devices that put the worlds music at your fingertips sit at the very heart of the Apple Music Awards,” learn the firm’s press launch.

The launch of Apple Music Awards underscores the companys growing deal with providers, as income from {hardware} slows. This yr, it launched new subscription providers like Apple TV+ and Apple Arcade, each of which emphasize unique content material.

Apple Music competitor Spotify additionally recently announced its own music awards, with winners picked based mostly on streaming and consumer engagement information. The first Spotify Awards occasion might be held in March 5 in Mexico Metropolis (the providers greatest single market) and broadcast stay on TNT in all Spanish-language nations in the area.

“The Apple Music Awards are designed to recognize the passion, energy and creativity of the worlds favorite artists. The musically diverse group of inaugural winners have sparked deep social conversation, influenced culture and inspired our customers around the world. We couldnt be more excited to celebrate them,” mentioned Oliver Schusser, vice chairman of Apple Music and Worldwide Content material, in its press launch.



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