Streaming aggregator Reelgood capitalized on the overabundance of streaming services obtainable at this time by providing shoppers a universal dashboard the place you possibly can observe what you’re watching and uncover your subsequent binge. It then translated the exercise from its over 10 million customers into knowledge it licenses to main corporations, together with Roku, Microsoft, good TV makers, NYPost, and even hedge funds. Now the corporate has closed on $6.75 million in Sequence A funding to proceed to develop its knowledge enterprise.
The spherical was led by Runa Capital and consists of participation from Reelgood’s seed spherical investor, August Capital. Thus far, Reelgood has raised $11 million.
The corporate’s app to some extent competes with these designed that will help you preserve observe of the episodes you’ve watched throughout streaming providers and TV, like TV Time, iTV, JustWatch, and others. However Reelgood’s service stands out for its breadth of catalog — it tracks each motion pictures and TV throughout some 336 streaming providers, the web site says. This consists of free providers like Tubi, Crackle and people from TV networks, plus authenticated “TV Everywhere” providers for pay-TV subscribers, and subscription providers like Netflix, Hulu, HBO, Amazon Prime, and others. It may well additionally assist you evaluate costs on rental choices.
And its strong search and filtering options may also help you discover titles which can be new, coming or leaving providers, or by another filter — like style, 12 months, Rotten Tomatoes ranking, IMDB rating and extra. The extra you utilize and personalize the service, the higher its ideas for what to look at subsequent then grow to be.
As soon as you discover one thing to look at, you simply press play to launch the streaming service’s app or web site.
The work concerned in making a easy idea — a universal dashboard for streaming — is pretty complicated, Reelgood says.
“Putting together these streaming service libraries involves ingesting massive and unstructured amounts of data from hundreds of different sources for real-time matching and combination using machine learning and human curators,” famous Reelgoods Head of Knowledge, Pablo Lucio Paredes.
Reelgood additionally touts the standard of its knowledge (averaging 98% throughout all 300+ providers), which it then licenses to publishers, serps, media gamers, TVs, voice assistants, and different good gadgets. Presently, the corporate has round 50 enterprise clients who pay both for the uncooked knowledge, the insights or each.
This 12 months, Reelgood employed Nielsens former SVP of world measurement, Mark Inexperienced, to guide its B2B knowledge licensing enterprise, referred to as Reelgood Insights.
“I sought out and joined Reelgood because they are poised to capture the billions in revenue spent on viewership data as viewing continues to shift towards OTT,” stated Inexperienced.
The extra funding will probably be used to develop the variety of platforms the place Reelgood is obtainable, together with on a variety of good TVs via partnerships. The corporate has signed 5 good TV offers with main manufacturers that can start to roll out in 2020, however LG is the one identify Reelgood can at present disclose.
Reelgood is headquartered in San Francisco. It has 18 staff, each native and distant, and is hiring throughout various roles.