Comcast NBCUniversal believes its can entry startup innovation whereas supporting future Olympic gold-medalists.

The American mass media firm launched its new SportsTech accelerator right now, primarily based partly, on that impetus.

TechCrunch attended a briefing with Comcast execs at 30 Rock NYC to study extra concerning the initiative.

The SportsTech accelerator is a partnership throughout Comcast NBCUniversal’s sports activities media manufacturers: NBC Sports activities, Sky Sports activities and the Golf Channel.

This system brings in business companions NASCAR, U.S. Ski & Snowboard and USA Swimming all of whose sports activities broadcast on Comcast NBC channels.

Beginning right now, pre-Series A sports activities expertise startups can apply to turn into a part of a 10-company cohort.

Accepted ventures will acquire $50,000 in equity-based funding and enter SportsTech’s three-month accelerator boot camp with sports activities business assist and mentorship to kick off at Comcast’s Atlanta places of work August 2020.

Boomtown Accelerators will be part of Comcast in managing the SportsTech program, with each sharing a minimal of 6% fairness in chosen startups.

Business companions, equivalent to NASCAR and U.S. Ski & Snowboard, will play an advisory function in startup choice, however received’t add capital.

An overarching goal for SportsTech emerged throughout conversations with execs and Jenna Kurath, Comcast’s VP for Startup Associate Growth, who will run the brand new accelerator.

Comcast and companions purpose to entry innovation that might advance the enterprise and aggressive points of every group.

From McDonald’s McD Tech Labs to Mastercard’s Start Path, company incubators and accelerators have turn into widespread in large cap America, the place firms look to faucet startup ingenuity and deal-flow to adapt and hedge disruption.

Comcast launches SportsTech startup accelerator with NASCAR and others – TechCrunch

Towards its personal objectives, SportsTech has designated a number of most popular startup classes. They embrace Enterprise of Sports activities, Workforce and Coach Success and Athlete and Participant Efficiency.

SportsTech companions, equivalent to NASCAR, hope to entry innovation to drive better viewers engagement. The motorsport collection (and its advertising-base) has turn into extra device-distributed, and NASCAR streams extra race-day knowledge dwell, from the pits to the driving force’s seat.

“The focus has grown into what are we going to do to introduce more technology in the competition side of the sport…the fan experience side and how we operate as a business,” stated NASCAR Chief Innovation Officer Craig Neeb.

“We’re confident we’re going to get access to some incredibly strong and innovative companies,” he stated of NASCAR’s SportsTech participation.

U.S. Ski & Snowboard the nonprofit that manages America’s snowsport competitors groups has an eye fixed on efficiency and medical tech for its athletes.

“Wearable technology [to measure performance]…is an area of interest…and things like computer vision and artificial intelligence for us to better understand technical elements, are quite interesting,” stated Troy Taylor, U.S. Ski & Snowboard’s Director of Excessive Efficiency.

US Ski Team

Credit score: U.S. Ski & Snowboard

A few of that expertise might increase prospects of U.S. athletes, equivalent to alpine skiers Tommy Ford and Mikaela Shiffrin, on the 2022 Beijing Winter Olympics.

In a $7.75 billion deal inked in 2014,Comcast NBCUniversal bought the U.S. broadcast rights for Olympic competitors summer time and winter by 2032.

“We asked ourselves, ‘could we do more?’ The notion of an innovation engine that runs before, during and after the Olympics. Could that give our Team USA a competitive edge in their pursuit for gold?,” stated Jenna Kurath.

The reply got here up within the affirmative and led to the formation of Comcast’s SportsTech accelerator.

Past supporting Olympic achievement, there’s a strategic enterprise motivation for Comcast and its new group.

“The early insights we gain from these companies could lead to other commercial relationships, whether that’s licensing or even acquisition,” Will McIntosh, EVP for NBC Sports Digital and Client Enterprise, advised TechCrunch.

SportsTech is Comcast’s third accelerator, and the group has a VC fund, San Francisco-based Comcast Ventures which has invested within the likes of Lyft, Vimeo and Slack and racked up 67 exits, per Crunchbase knowledge.

After finishing the SportsTech accelerator, cohort startups might obtain series-level funding or buy provides from Comcast, its enterprise arm or business companions, equivalent to NASCAR.

“Our natural discipline right now is…to have early deliverables. But overtime, with our existing partners, we’ll have conversations about who else could be a logical value-add to bring into this ecosystem,” stated Invoice Connors, Comcast Central Division President.

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