AMC Theatres introduced a brand new service at present referred to as AMC Theatres On Demand — a market the place members of AMC’s Stubs loyalty program should buy or lease particular person motion pictures to observe at house.

The launch of an iTunes-style, a la carte film market appears virtually quaint at a time when all the most important media firms appear to be following Netflix’s lead and readying their very own subscription streaming companies. But it surely’s a noteworthy wager on a barely old style mannequin, and it’s additionally attention-grabbing as an effort by the world’s largest theatrical chain to diversify, notably as field workplace numbers decline.

Within the announcement, AMC Theatres President and CEO Adam Aron argued that AMC has a specific benefit, as a result of it will possibly use its knowledge in regards to the moviegoing habits of Stubs members to ship focused provides.

“The addition of AMC Theatres On Demand, which extends our movie offerings for AMC Stubs members into their homes, makes perfect sense for AMC Theatres, for our studio partners and for our millions of movie-loving guests,” stated AMC Theatres CEO and President Adam Aron in a press release. “With more than 20 million AMC Stubs households, and with our web site and smartphone apps already being visited hundreds of millions of times annually by movie fans, AMC Theatres is in a unique position to promote specific movies with greater personalization than has ever been possible before.”

AMC Theatres on Demand has greater than 2,000 movies, drawn from all the most important studios, obtainable at launch. (As an additional ingenious, in case you purchase or lease a film distributed by Lionsgate or Paramount Footage, you’ll get an additional three motion pictures from the identical studio.) The corporate says the service can be obtainable by way of internet, cellular apps and sensible TV apps — although it doesn’t point out particular units.

AMC has already been experimenting with new enterprise fashions, responding to the recognition of the (now-defunct) MoviePass with its personal theatrical subscription, Stubs A-Checklist.

AMC is elevating Stubs A-Checklist costs in 15 states

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