The alliance goals to assist firms enhance business-to-business purchaser experiences and assist generate new income alternatives. McCorkell brings its content material technique and marketing know-how consulting capabilities whereas Artis brings its experience with Seismic’s platform.
The trio are backed by Seismic’s Companion Edge program, which helps companions set up alliances to develop options and companies.
Artis Group head of enterprise consulting Matthew Verity informed CRN that the alliance was a results of Artis in search of one of the best ways for the corporate to go to market with Seismic’s merchandise.
“We have a belief that the best service that we can provide to our clients is by bringing people with multiple perspectives into the project,” Verity mentioned.
“With Seismic, we found the best way for us to do the job for our clients here is to have people who can speak marketing and are marketers at the core to enable us to give the best service.”
Verity mentioned McCorkell was introduced in for its experience and particular data in marketing, and bringing these abilities collectively with Artis’ personal.
The alliance’s providing is being focused to massive enterprises and mid-sized companies in Australia and New Zealand, with a future growth into Asian markets.
Within the announcement, Verity mentioned companies are “under massive pressure” to extend operational efficiencies and win new enterprise because the Australian economic system is forecast to decelerate this yr.
“Artis has extensive experience in digitising front-line business operations with customer relationship systems and salesforce automation,” Verity mentioned within the announcement.
“Collaborating with an industry leader like Seismic and drawing upon McCorkell’s innovation-led marketing approach is a pivotal step in helping our customers differentiate themselves in the market to combat the potential economic downturn.”