DoorDash goes past on-line supply and has opened its first brick-and-mortar store: A shared kitchen for 4 of its restaurant companions.

The corporate’s first DoorDash Kitchens location in Redwood Metropolis, Calif., gives cooking area for Nations Large Hamburgers, Rooster & Rice, Humphry Slocombe, and The Halal Guys. The kitchen additionally permits the eating places the power to supply meals supply to seven Bay Space cities and, pickup to 13 cities.

“To date, DoorDash has been primarily focused on helping partners grow existing restaurants,” mentioned Fuad Hannon, head of recent enterprise verticals at DoorDash. “So this is a really natural extension of what we built our business on.”

The transfer comes as DoorDash continues to face heated competitors from rivals Uber Eats, Grubhub, and Postmates, lots of that are rolling out new applications and promotions to attempt to prime one another. DoorDash, the one non-public firm of the 4 that hasn’t gone public or introduced plans to take action, has the lion’s share of on-line meals supply gross sales, in response to the newest knowledge from market analysis corporations Second Measure and Edison Tendencies. The corporate can be the primary of the web supply companies to roll out shared commissary kitchen.

The brand new kitchen additionally creates new competitors for CloudKitchens, the newest brainchild of ousted Uber CEO Travis Kalanick, who has reportedly been working with restaurant corporations together with Humphry Slocombe in Los Angeles. CloudKitchens permits any supply service to select up at its places. DoorDash Kitchens are unique to DoorDash’s supply service. 

At DoorDash Kitchens, as much as 5 eating places 400 to 600 square-feet of kitchen area, plus shared storage room. DoorDash collects month-to-month hire from its tenant eating places, whereas the eating places broaden with out the overhead of opening their very own kitchens. DoorDash handles the infrastructure, upkeep, advertising, and supply from every its kitchens.

Hannon mentioned the kitchen strengthens DoorDash’s portfolio of companies, which features a software program product for supply referred to as DoorDash Drive, knowledge crunching for eating places, in addition to its core meals supply companies.

DoorDash, valued at $12.6 billion after its most up-to-date spherical of funding in Could, has been one of many fastest-growing and most financed gamers since its inception in 2013. So far, the corporate has raised $1.97 billion and offered service to greater than 310,000 eating places throughout 4,000 cities within the U.S., Canada, and Australia.

In August, DoorDash acquired Caviar, previously owned by Sq., for $410 million, in a deal that helped it enhance its presence within the city core of main cities. 

DoorDash mentioned it will likely be intently watching the outcomes from the Redwood Metropolis kitchen, which opens on Monday, earlier than contemplating whether or not to open different places. The corporate plans to rent as much as 50 workers to deal with the logistics and meal prep from the situation.

“We’re still in the early innings of understanding what future of delivery looks like,” Hannon mentioned. “We’re still early in our evolution.”

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